Case Study 1 Assignment Example | Topics and Well Written Essays - 500 words

Case Study 1 - Assignment Example This paper will examine how ideas can be extended to businesses, and marketing strategies that attract consumers to products. Through virtual sales representatives, the Laguna Beach experiment was keen to attract people to brands. Some well-known brands use virtual representation to promote their products and services. Once customers get to such informative stages, they are keener as to what an organization is promoting through such means. Virtually, many people are attracted to the ideas presented. Young people get to experience the new technology and are fascinated. The personal level appears as one gets to a local area where many people go to socialise and have fun. This is at the beach where it is an everyday occurrence to have people from diverse regions showing up to enjoy themselves (Klaassen, 2007). The Bank of America from the Internet reached out to older women with children that did not have time to get to the bank. This personal touch indicated that women could open new accounts from the internet, and still have time with their children. What the bank decided to do was a step in attracting more clients, and retaining the ones they had initially. By rounding off the customers’ savings to the nearest dollar, they were guaranteed customer loyalty, and the emergence of a new base of clients (Ante, 2006). Through another outreach program, the bank called on its customers to participate in some activity that could help them find loose change. Through this program, the bank claimed enormous success and this personal venture added to their credibility. Business buyers can use such strategies to attract clients. One strategy that a business buyer can use is the constant use of the internet to attract clientele. This strategy is usually vital in shaping a business venture. The technological age is growing and expanding at a rapid speed (Cunningham, 1995). This implies that almost everyone in the world