Business Plan, ( restaurant in london) Essay Example | Topics and Well Written Essays - 4750 words

Business Plan, ( restaurant in london) - Essay Example Our company will also offer customers a wide variety of sizes to choose from, for example by packaging products in small, medium, and large sizes. This strategy will also be intended to attract different customers with different levels of incomes and preference for different sizes. Zena will sell some products that are rarely sold in other restaurants, such as backed chips, a strategy that will go a long way in creating a competitive advantage. Our restaurant will produce a lot of products that attract schooling students such as fries, and sauces. This strategy will ensure we get a lot of customers because the area has so many schools, colleges and universities. In order to establish the value of its products, Zena will focus on the significance of comparing quality with price, and this means that the customers must be guaranteed value for their money. The customers will be offered superior quality on all products and services to ensure they are fully satisfied and contented with the money they spend on our items (Cannon & Morgan, 1990). The products and services of Zena will be offered in a truly unique environment so the customers can experience not only satisfying products and services, but also a comfortable and admirable ambiance. This kind of fashionable atmosphere will be used to offer products at somewhat higher prices and still ensure that the customers are satisfied since the products and services will guarantee them value for their money. What’s more our company’s focus on offering products and services of high quality and ensuring that our employees are well-trained to offer superior services is another strategy that will be used to charge customer’s relatively higher prices than some of our competitors and still retain them (Gu 1997; Ingenbleek et al. 2003). It is also important to note that sometimes the prices will vary with the cost of supplies. If we get supplies at lower prices we shall probably reduce the price for our cu stomers, but if we get supplies at higher prices we shall have no option but to increases our prices so we do not compromise our profitability targets. If we get supplies at higher prices and hence forced to increases the prices that we charge our customers, we shall ensure that we provide very high products and services so the customers continue doing business with us. Alternatively, we shall ensure that our prices are adjusted according to â€Å"product-by-product† and â€Å"market-by-market basis. Zara will also implement strategies that will retain price-sensitive customers, for example by packaging very small quantities of fries such that those customers can still perceive them as affordable (Govindarajan, 1989). Keys to success: Ensuring that the customers are offered high quality meals in a comforting and attractive atmosphere that creates a sense of value for customer’s, as well as differentiating us from our competitors. Having high quality products and satis fying customer care as part of our strategic goals. Target segment Our company targets customers from different backgrounds. While our primary targets are the young people who are attending neighboring colleges, universities and schools, we shall also target people who are in their shopping mission,